APEX - rise your confidence.
After a detailed market analysis, we identified a consumer need for chewing gum that not only freshens breath but also enhances confidence levels. Research indicates that consumers are looking for a product to freshen their breath while boosting their self-confidence.
I tried to convey this important value through the design of the logo. Massive, bold letters express stability and confidence, indicating the product's strong foundation. An elongated line in the letter "x" runs through the packaging, symbolizing speed and dynamics, also representing confidence. The logo is crafted to impress the consumer and communicate confidence in the unique qualities of our chewing gum.
The chewing gum comes in three flavors: mint, orange, and blueberry.
For each of these flavors, we developed an expressive design that features a representation of the respective fruit stylized and reproduced in cross-section. This design element adds uniqueness to the product.
THANKS FOR WATCHING!
